On the 30th of September 2011, in front of a sell-out theatre at the BFI in London, Charlie Kaufman delivered the final lecture in BAFTA’s 2011 Screenwriters’ Lecture Series.
People are starving. They may not know it because they’re being fed mass produced garbage. The packaging is colourful and loud, but it’s produced in the same factories that make Pop Tarts and iPads, by people sitting around thinking, ‘What can we do to get people to buy more of these?’
And they’re very good at their jobs. But that’s what it is you’re getting, because that’s what they’re making. They’re selling you something. And the world is built on this now. Politics and government are built on this, corporations are built on this. Interpersonal relationships are built on this. And we’re starving, all of us, and we’re killing each other, and we’re hating each other, and we’re calling each other liars and evil because it’s all become marketing and we want to win because we’re lonely and empty and scared and we’re led to believe winning will change all that. But there is no winning.